✓ Last verified: May 8, 2026
Smartwool offers a military discount program to honor the dedication and service of military personnel. This program is available to active service members, military veterans, and their immediate family members, allowing them to enjoy high-quality outdoor clothing and accessories at more affordable prices.
How the Discount Works
To obtain the Smartwool military discount, follow these steps:
How to Verify Your Military Status & Redeem the Smartwool Military Discount
Most retailers verify your military status through one of three trusted services. The exact method depends on the brand:
- ID.me – Used by most major US brands. Create a free account at id.me, upload your military ID or service documents once, and get a discount code.
- SheerID – Common for outdoor, fitness, and lifestyle brands. Verification is instant against DoD records in most cases.
- In-store ID check – Show your CAC, VA card, retiree ID, or DD-214 at checkout. Available for active duty, Guard/Reserve, retirees, veterans, and qualifying dependents (varies by retailer).
Who qualifies for the Smartwool military discount?
Eligibility typically extends to: active duty (all branches), National Guard, Reserves, retirees, military veterans, and immediate family members (spouses and children) where the retailer permits. Always check the brand's current policy at checkout — terms can change.
Pro tips before you check out
- Verification accounts (ID.me, SheerID) work across hundreds of brands — set one up once and reuse it.
- Some brands stack military discount with seasonal sales; others do not. Test before you commit.
- Keep your service documents handy: a photo of your ID on your phone speeds in-store verification.
Looking for more savings? Browse all military discounts on Military Markdown →
