Short answer: Yes. UGG gives verified military members 10% off full-priced footwear and apparel through its Community Heroes program. You verify your status with SheerID, then get a code to use at checkout.
Who qualifies
UGG runs this as part of its “Community Heroes” offer, which covers a few groups. On the military side, the program is open to military members, and in practice SheerID’s check is what confirms your specific status, including:
- Active-duty military
- Military retirees
- Veterans
The same Community Heroes program also extends 10% to first responders, healthcare workers, and teachers, each verified separately. Whether reservists, spouses, or dependents qualify isn’t spelled out the same way on every page, so let SheerID’s check be the final word rather than assuming you’re covered.
What you get
- 10% off full-priced UGG footwear and apparel
- Applies on UGG.com once you’re verified
- It’s a standing, year-round offer, not a one-time holiday promo
The key limit: it’s for full-priced styles. Items already on sale or clearance are usually excluded, and the discount typically won’t stack with other promo codes. If a boot is already marked down, the 10% probably won’t apply on top.
How to claim it
- Go to UGG’s Promotions and Discounts (Community Heroes) page on UGG.com
- Select your group (military) and verify your status through SheerID
- Upload or confirm your service info when prompted; approval is usually quick, though it can take up to about 24 hours if documents need review
- Once verified, you’ll get a code to enter at checkout
- Buying in a physical UGG store? Bring a valid military ID and ask at the register, since in-store handling can vary by location
One note worth flagging: some coupon sites claim UGG verifies through ID.me. UGG’s own offer and the official SheerID listing point to SheerID, so start there. If the brand’s checkout ever sends you somewhere else, follow the on-site instructions rather than a third-party blog.
A smart move is to time your verified 10% with UGG’s seasonal sales on full-price arrivals, since the discount won’t touch clearance anyway. Last verified June 2026.
Looking for more savings? Browse all military discounts on Military Markdown →