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by Parker Michaelson

Ulta

Ulta
✓ Last verified: May 8, 2026
Ulta Beauty offers a military discount to active duty personnel, retirees, veterans, and their immediate family members. This discount is a token of appreciation for those who have served in the military, making shopping for beauty products even more rewarding. How the Discount Works To utilize the Ulta military discount, follow these steps:
  • Visit an Ulta Beauty store, as the discount is not promoted online.
  • Inform the cashier of your military status at checkout.
  • Present your military ID or proof of service for verification.
  • The discount will be applied to your purchase.
    • Note that the military discount does not apply to gift cards, salon services, and some premium brands. However, it can be combined with other discounts and coupons for additional savings. Who Qualifies The Ulta military discount is available for:
  • Active duty military personnel
  • Reservists
  • Veterans
  • Immediate family members of the above groups
    • How to Claim & Verify To claim the Ulta military discount, visit a store and present a valid military ID at the time of purchase. For online purchases, check the Ulta website for any specific codes or processes. For the most accurate and up-to-date information regarding the discount, it’s advisable to contact your local Ulta store directly. Pro Tips Keep these tips in mind when shopping at Ulta:
  • Always carry your military ID to ensure you can claim the discount.
  • Ask the cashier about any ongoing promotions that may apply in addition to the military discount.
  • Check with the store regarding any restrictions or limitations on the discount.
    • For more information on the Ulta military discount, visit their website or inquire at your local Ulta Beauty store.
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    How to Verify Your Military Status & Redeem the Ulta Military Discount

    Most retailers verify your military status through one of three trusted services. The exact method depends on the brand:

    1. ID.me – Used by most major US brands. Create a free account at id.me, upload your military ID or service documents once, and get a discount code.
    2. SheerID – Common for outdoor, fitness, and lifestyle brands. Verification is instant against DoD records in most cases.
    3. In-store ID check – Show your CAC, VA card, retiree ID, or DD-214 at checkout. Available for active duty, Guard/Reserve, retirees, veterans, and qualifying dependents (varies by retailer).

    Who qualifies for the Ulta military discount?

    Eligibility typically extends to: active duty (all branches), National Guard, Reserves, retirees, military veterans, and immediate family members (spouses and children) where the retailer permits. Always check the brand's current policy at checkout — terms can change.

    Pro tips before you check out

    • Verification accounts (ID.me, SheerID) work across hundreds of brands — set one up once and reuse it.
    • Some brands stack military discount with seasonal sales; others do not. Test before you commit.
    • Keep your service documents handy: a photo of your ID on your phone speeds in-store verification.

    Looking for more savings? Browse all military discounts on Military Markdown →

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