✓ Last verified: June 20, 2026
Short answer: Build-A-Bear gives military members and their dependents 20% off through its “Heroes get rewarded” program. You verify your service once through SheerID, get a unique code, and it works online, in the app, and at participating Workshops.
Who qualifies
- Active duty, veterans, and retirees
- Reserve and National Guard
- Direct military dependents
What you get
20% off your purchase at Build-A-Bear – one of the more generous everyday military discounts in the toy/gift space, and it applies to the furry friends themselves, not just clearance.
How to claim it
- Go to Build-A-Bear’s military discount page and verify through SheerID (you upload proof of service once).
- You receive a unique 20% discount code.
- Use it at checkout on buildabear.com, in the Build-A-Bear app, or at a participating store.
Because verification is handled by SheerID rather than just flashing an ID at the register, this one works cleanly for online orders too. Last verified June 2026.
Looking for more savings? Browse all military discounts on Military Markdown →