Short answer: Yes, Adidas offers verified military shoppers 30% off select full-price items at adidas.com/us and in retail stores, or 15% off at factory outlet stores, with status verified through ID.me.
Who qualifies
The military offer covers active-duty service members, veterans, retirees, reservists, and their immediate family members. You verify your status once and the discount applies to your eligible purchases.
What you get
30% off select full-price items at adidas.com/us and in-store, or 15% off at factory outlet stores. The catches: it applies to select full-price items only (not sale items, and specific lines such as certain Samba, Gazelle, Ultraboost, Y-3, and collaboration releases are excluded), it is one use per customer, and it cannot be combined with other offers. Online, the discount is applied automatically at checkout, with the per-order discount capped at $250.
How to claim it
Adidas verifies military status through ID.me. When you check out online, choose “Verify with ID.me” and sign in or create a free account; once verified, the discount applies to your cart. In retail stores you can verify through ID.me on your phone or show physical proof of military service at the register. The same ID.me verification unlocks the online, in-store, and factory outlet rates.
Last verified June 2026.
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