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by Parker Michaelson

Under Armour Military Discount: Get 20% Off Premium Sportswear for Service Members, Veterans, and Families

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✓ Last verified: May 10, 2026
Under Armour (UA) offers a military discount to active duty service members, veterans, retirees, military spouses, and their families as a token of appreciation for their service. This program provides savings on UA’s wide range of high-performance athletic apparel and accessories. How the Discount Works To benefit from UA’s military discount, follow these steps:
  • Verify your military status through the UA website or in-store at any UA brand house or factory house store.
  • Once verified, you can receive a discount on your purchases at UA’s website or participating stores.
  • The discount applies to all full-priced and sale items.
  • Keep an eye out for special promotions and discounts exclusively for military personnel.
    • Who Qualifies Eligible individuals for the UA military discount include:
  • Active duty service members
  • Veterans
  • Retirees
  • Military spouses
  • Immediate family members
    • How to Claim & Verify To redeem the UA military discount:
  • Visit the Under Armour website or a retail store.
  • For online purchases, select the “Military and First Responder Discount” at checkout and verify your status through ID.me.
  • For in-store purchases, present a valid military ID or proof of service to the cashier.
    • Pro Tips Consider the following tips to maximize your savings:
  • Check for additional exclusive offers beyond the regular military discount.
  • Stay updated by joining Under Armour’s mailing list or following them on social media.
  • Review terms and conditions for any restrictions on specific items or collections.
  • Visit the Under Armour website for the most up-to-date information on the military discount program.
    • For more details, visit
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    How to Verify Your Military Status & Redeem the Under Armour Military Discount

    Most retailers verify your military status through one of three trusted services. The exact method depends on the brand:

    1. ID.me – Used by most major US brands. Create a free account at id.me, upload your military ID or service documents once, and get a discount code.
    2. SheerID – Common for outdoor, fitness, and lifestyle brands. Verification is instant against DoD records in most cases.
    3. In-store ID check – Show your CAC, VA card, retiree ID, or DD-214 at checkout. Available for active duty, Guard/Reserve, retirees, veterans, and qualifying dependents (varies by retailer).

    Who qualifies for the Under Armour military discount?

    Eligibility typically extends to: active duty (all branches), National Guard, Reserves, retirees, military veterans, and immediate family members (spouses and children) where the retailer permits. Always check the brand's current policy at checkout — terms can change.

    Pro tips before you check out

    • Verification accounts (ID.me, SheerID) work across hundreds of brands — set one up once and reuse it.
    • Some brands stack military discount with seasonal sales; others do not. Test before you commit.
    • Keep your service documents handy: a photo of your ID on your phone speeds in-store verification.

    Looking for more savings? Browse all military discounts on Military Markdown →

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