✓ Last verified: May 10, 2026
Ram offers a military discount to make purchasing their tough, reliable trucks and vans more affordable for military members and veterans. Known for their durable vehicles, Ram provides a range of options for work and family needs.
How the Discount Works
To take advantage of the Ram military discount, follow these steps:
- Verify your military status to ensure eligibility.
- Visit your local Ram dealership and inform them of your military service.
- Provide necessary documentation to prove eligibility.
- The dealership will apply the discount to your purchase.
- Active-duty members
- Reservists
- Veterans
- Immediate family members of eligible military personnel
- Visit a local Ram dealership.
- Present required documents such as a valid military ID or discharge papers (DD214).
- Dealership staff will assist you through the process.
How to Verify Your Military Status & Redeem the Ram Military Discount
Most retailers verify your military status through one of three trusted services. The exact method depends on the brand:
- ID.me – Used by most major US brands. Create a free account at id.me, upload your military ID or service documents once, and get a discount code.
- SheerID – Common for outdoor, fitness, and lifestyle brands. Verification is instant against DoD records in most cases.
- In-store ID check – Show your CAC, VA card, retiree ID, or DD-214 at checkout. Available for active duty, Guard/Reserve, retirees, veterans, and qualifying dependents (varies by retailer).
Who qualifies for the Ram military discount?
Eligibility typically extends to: active duty (all branches), National Guard, Reserves, retirees, military veterans, and immediate family members (spouses and children) where the retailer permits. Always check the brand's current policy at checkout — terms can change.
Pro tips before you check out
- Verification accounts (ID.me, SheerID) work across hundreds of brands — set one up once and reuse it.
- Some brands stack military discount with seasonal sales; others do not. Test before you commit.
- Keep your service documents handy: a photo of your ID on your phone speeds in-store verification.
Looking for more savings? Browse all military discounts on Military Markdown →
