Purple

Purple
✓ Last verified: May 10, 2026
Purple offers a military discount to support military personnel while providing high-quality sleep products. This initiative reflects Purple’s gratitude towards those who serve, ensuring their sacrifices are acknowledged. The company focuses on creating innovative mattresses and sleep products that combine scientific advancements with comfort. Their patented Purple Grid technology adapts to individual needs, offering no-pressure support for a restful night’s sleep. In addition to mattresses, Purple provides pillows, bedding, bases, and pet beds, all designed for optimal comfort and support. How the Discount Works The Purple military discount is available to eligible military members, veterans, and their families. To access the discount, follow these steps:
  • Visit Purple’s website and navigate to the military discount page.
  • Click on ‘Verify Eligibility’ and complete the required questions.
  • Upload documentation confirming your military status.
  • Upon approval, you will receive a military discount code via email.
  • This discount can be applied to all Purple products, including mattresses, pillows, bedding, seat cushions, and pet beds. Who Qualifies The Purple military discount is available for:
  • Active military personnel
  • Retired military personnel
  • Veterans
  • Reservists
  • National Guard members
  • Registered dependents
  • How to Claim & Verify To claim the discount, you must verify your military status through Purple’s partner, ID.me. After verification, a unique discount code will be provided for use at checkout. Note that this discount cannot be combined with other offers, and it can be used every time you shop on Purple’s website. If you encounter issues verifying your military status, contact ID.me Support for assistance. Additionally, Purple ships products to military addresses, allowing you to enter your military address during checkout. If you complete your purchase without applying the military discount, Purple cannot retroactively apply the discount to that order. Purple also offers discounts to healthcare professionals, educators, and first responders as part of their initiative to give back to the community. For more information, visit the Purple website.

    How to Verify Your Military Status & Redeem the Purple Military Discount

    Most retailers verify your military status through one of three trusted services. The exact method depends on the brand:

    1. ID.me – Used by most major US brands. Create a free account at id.me, upload your military ID or service documents once, and get a discount code.
    2. SheerID – Common for outdoor, fitness, and lifestyle brands. Verification is instant against DoD records in most cases.
    3. In-store ID check – Show your CAC, VA card, retiree ID, or DD-214 at checkout. Available for active duty, Guard/Reserve, retirees, veterans, and qualifying dependents (varies by retailer).

    Who qualifies for the Purple military discount?

    Eligibility typically extends to: active duty (all branches), National Guard, Reserves, retirees, military veterans, and immediate family members (spouses and children) where the retailer permits. Always check the brand's current policy at checkout — terms can change.

    Pro tips before you check out

    • Verification accounts (ID.me, SheerID) work across hundreds of brands — set one up once and reuse it.
    • Some brands stack military discount with seasonal sales; others do not. Test before you commit.
    • Keep your service documents handy: a photo of your ID on your phone speeds in-store verification.

    Looking for more savings? Browse all military discounts on Military Markdown